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Offline Article Marketing Secrets
Although most individuals associate article marketing strictly with internet promotion, you can get even more bang for your article buck by promoting your articles - and your small business! - offline. Here's how you can turn your on-line content into offline article marketing engines:
1. Submit articles or reviews to local papers and newsletters.
A lot of local newspapers, neighborhood associations or local organization newsletters will accept contributed articles. By submitting your articles on a hot and timely topic, you may improve your exposure and potentially acquire new subscribers or customers.
To find local sources for your articles, you can do a simple Google search. Enter "CITY newspaper" and "CITY shopper" (quotes included) with CITY being the location, or nearest major metropolitan city, in the Google search bar.
You're highly likely to find multiple small publications in your area. Don't overlook neighborhood associations, in addition to colleges, daycares, gyms, community facilities, churches, and clubs and organizations that create newsletters for their members. If their readership matches your target market, getting featured in these is free and can help you to develop your internet business.
2. Share your content with associates and potential customers.
Another online article promotion technique is to print one of your favorite articles and mail it to prospective shoppers, business associates and people who might find the content informative. Include a sticky note that says "Thought you might find this helpful," and sign your name. Be sure your website address or contact information and a business card are included also. And then hand-address the envelope, include your name and return address, and drop it in the mail. If you make it a habit to send out a few every week, it could pay off in added readers, website visitors and customers.
3. Turn an article to a press release.
Newspapers are continually in search of fascinating information and stories they can use for their broadcast or print media. If your article has a strong news hook related to a current event or season, you might be able to pitch a story as a press release. First, perform some research to find out who your best contact at the newspaper is. For example, if you're a landscaping company, identify who covers home and garden, then learn some of their past articles to look at what topics they cover. Next, email or call them. Introduce yourself and ask what type of stories and information releases they wish to receive and how (by way of email, fax, cellphone or mail).
Once you know what the reporters are looking for, you can direct applicable tales their way. If your article topic matches, format your article as a press release and send it to them as they requested. Remember that reporters and newspapers receive lots of of releases, a lot of which were written and sent by individuals who haven't taken any time to get to know the reporters or what they're looking for. By developing a relationship with them, you stand a much higher chance of getting your information published.
4. Create print booklets of your articles or reviews.
Take a number of of your favorite articles and compile them into a booklet.
Mail them to prospective shoppers.
Include them with all physical purchases.
Offer them as a free gift to subscribers.
Bring them to networking events and leave at information desks or booths.
There are various ways to use offline article marketing strategies to boost your results. Be creative and search for new places to display articles and find readers and subscribers. By giving them your properly-written articles, you could establish yourself as a local expert and go-to person when they need your services or goods.
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